Archive for 'Web Marketing'

8 Things You Must Know To Build A Great Website

8 Things You Must Know To Build A Great Website

Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition. Before the […]

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The Best WordPress SEO Permalink Structure

The Best WordPress SEO Permalink Structure

By default, WordPress gives posts a dynamic URL: “http://yourdomain.com/?p=SOME-ID-NUMBER”. Not only is this an “ugly” URL, it is not search engine friendly. The best SEO permalink structure is to have your posts appear with ‘category’ and the ‘post title’ in the URL. This would look something like this: “http://yourdomain.com/category/post-title” Why is this the best SEO […]

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